Customer data done well
Primary Customer Data supports organisations in solving their customer data challenges and maximising the value that they get from their customer data asset.
Our Customer Data solutions are pragmatic and cost-effective but based on at least the same level of expertise and experience that would be expected of much larger data companies. Our ways of working ensure the high levels of governance and transparency required by corporate IT Teams and yet deliver the agility and flexibility needed by the business side of the organisation.
We have developed a variety of our own methodologies, tools and analytical approaches that provide our clients with a ‘fast-start’ in addressing in many challenges. These enable us to deliver value extremely quickly and to illustrate typical outputs in advance so that expectations are clear and always met.
We often work in partnership or close co-operation with the marketing agencies and IT suppliers that clients already trust but that need support in the more specialised areas of customer data management. Our work has been in many different industries and across multiple geographies with a particular focus on Europe, the Middle-East and Africa.
Services
Primary Customer Data deliver a complete range of methologies, tools and analytical programmes
Customer Data Strategy
Many business leaders see data as “Gravel”… building a customer data strategy turns this type of data into “Rock” read more
Data Quality Measurement
Our approach delivers: a multi-dimensional view of customer data quality, structure and focus…
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Customer Database Design
Your customer database design or configuration is even more important than the functionality that it delivers read more
Segmentation Frameworks
Customer segmentation frameworks don’t have to be complex in order to be effective. Simplicity is often the key read more
Customer Value Analysis
Understanding where the value sits in your customer base is the first step to extracting more of it.
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Rapid System Development
Prototype & Proof-of-Concept systems are big contributors to faster embedding and adoption of major IT investments read more
Specialised Data Cleaning
Sometimes a level of specialised data cleaning is needed that cannot be achieved by automated enhancement techniques read more
TANGERINE Customer Value Segmentation
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Customer Value Segmentation…
…our core specialism is helping organisations understand the value of their customers, both overall and compared to each other. This value may be financial or may be some other measure of ‘attractiveness’ to the enterprise. We are expert in defining, measuring and segmenting customer bases by value, either using our proprietary TANGERINE methodology or by developing a specific approach for the client organisation.”
Latest Articles
below you will find our latest Articles & Papers written by Paul Weston – Customer Data expert
Customer Purchase Intentions – There must be a better way
Who remembers using ads in the “Items Wanted” sections of their local newspaper? How many people still do this? Of course, there are modern, on-line equivalents but they represent a tiny proportion of the introductions between buyers and sellers for used items, let...
Six barriers to meaningful Customer Value Analysis ……. And how to get over them.
There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the value of different customers in everything from channel planning to marketing campaign selections...
Should we be marketing to toasters?
A stream of thinking that can and did go everywhere? I started by taking the comment at face value and assuming that a connected toaster was a natural progression from connected fridges, smart tv’s etc. Maybe a manufacturer would build in the capability that the...
Primary Customer Data are experts in Customer Data Strategy... please feel free to telephone or email us, we welcome your enquiry
Phone : +44 (0) 7885 113756
Skype: paulweston
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Primary Customer Data supports organisations in solving their customer data challenges and maximising the value that they get from their customer data asset.
Our Customer Data solutions are pragmatic and cost-effective but based on at least the same level of expertise and experience that would be expected of much larger data companies. Our ways of working ensure the high levels of governance and transparency required by corporate IT Teams and yet deliver the agility and flexibility needed by the business side of the organisation.
TANGERINE Customer Value Segmentation
Uncover where the financial value really sits in your customer base
“The Tangerine Customer Value Segmenter peels back the layers of blunt averages and received wisdoms that may surround your current understanding of how value is distributed in your customer base. It challenges, or at least refines, anecdotes like “we have the same 80:20 split as everyone else” or “we are only losing about 1% of our customer base each year”.
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