Many business leaders see all data as “Gravel”. Building a customer data strategy turns this type of data into a “Rock”

How our approach works

Based on a data ‘view’ of business strategies

Our approach starts with unpicking the data implications of the organisation’s other core strategies to provide a solid commercial context for their data strategy. If these other strategies are missing, we are expert at prompting stakeholders with what their information-impacting strategies could include, based on our extensive knowledge of what good looks like.

Structured but never simplistic

This ‘data view’ of the organisation’s strategies enables us to tailor the rest of our approach to ensure that it is highly structured without being simplistic or cookie-cutter in style.

Encourages out-of-the box thinking

The approach continues with the prioritisation of strategic options against thought-provoking definitions of valid but opposite ‘extremes’. These open clients’ eyes to out-of-the box approaches as well as their safer routes to success.

Principals before detail

It also includes the early proposal and wide agreement of strategic pillars that can deliver tangible outputs and drive change quickly.

Flexible in terms of outputs

From this stage onwards the approach is configurable to the depth and nature of output required. Some clients opt for a “which means that” interpretation of the strategic pillars and then take this into detailed planning stages themselves.

As detailed as needed

Others want their strategies taken forwards into detailed customer data plans with target data sets being defined and even field-level collection priorities identified.