Customer Database Design

Example elements of outputs from client projects

Designing with the Management Team

The output of a senior management team workshop to design a logic data model live, in front of them, by asking them carefully designed, data-impacting questions about their business and their marketing strategy.

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Interpretation of business needs

Example of one of many ‘units’ of a database specification developed with the Sales, CRM and Marketing communities of a client with the interpretation of this being provided in terms that are immediately and unambiguously clear to the developers.

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Illustration of what the business has asked for

A Microsoft PowerPoint® mock-up of the likely outcome of a business requirements capture exercise to illustrate to the user community what it is that they had asked for.

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Primary Customer Data supports organisations in solving their customer data challenges and maximising the value that they get from their customer data asset.

Our Customer Data solutions are pragmatic and cost-effective but based on at least the same level of expertise and experience that would be expected of much larger data companies. Our ways of working ensure the high levels of governance and transparency required by corporate IT Teams and yet deliver the agility and flexibility needed by the business side of the organisation.

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TANGERINE Customer Value Segmentation

Uncover where the financial value really sits in your customer base

“The Tangerine Customer Value Segmenter peels back the layers of blunt averages and received wisdoms that may surround your current understanding of how value is distributed in your customer base. It challenges, or at least refines, anecdotes like “we have the same 80:20 split as everyone else” or “we are only losing about 1% of our customer base each year”.

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