Segmentation Frameworks

Example elements of outputs from client projects

One example of the model application

Our customer segmentation approach shown in its interpretation for a specific client showing the dimensions that will be used as inputs and the names of the segments that will be output for each customer.

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Testing the effect of changing variables

The output of a typical modelling process carried out with a client to understand the impact of changing the configuration variables of their segmentation calculations.

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Adding the Resource Dimension

A further step in the modelling activity to ensure that resource levels are considered when adjusting the proportion of customers allocated to each segment.

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