Services
Primary Customer Data deliver a complete range of methologies, tools and analytical programmes
Customer Data Strategy
Many buisness leaders see data as “Gravel”… building a customer data strategy turns this type of data into “Rock” read more
Data Quality Measurement
Our approach delivers: a multi-dimensional view of customer data quality, structure and focus…
read more
Customer Database Design
Your customer database design or configuration is even more important than the functionality that it delivers read more
Segmentation Frameworks
Customer segmentation frameworks don’t have to be complex in order to be effective. Simplicity is often the key read more
Customer Value Analysis
Understanding where the value sits in your customer base is the first step to extracting more of it.
read more
Rapid System Development
Prototype & Proof-of-Concept systems are big contributors to faster embedding and adoption of major IT investments read more
Specialised Data Cleaning
Sometimes a level of specialised data cleaning is needed that cannot be achieved by automated enhancement techniques read more
TANGERINE Customer Value Segmentation
Organisations do not need sophisticated tools and a team of analysts to benefit from great insight to customer value
read more
Primary Customer Data are experts in Customer Data Strategy... please feel free to telephone or email us, we welcome your enquiry
Phone : +44 (0) 7885 113756
Skype: paulweston
LinkedIn: paulbweston
Get in touch, send a message:
Primary Customer Data supports organisations in solving their customer data challenges and maximising the value that they get from their customer data asset.
Our Customer Data solutions are pragmatic and cost-effective but based on at least the same level of expertise and experience that would be expected of much larger data companies. Our ways of working ensure the high levels of governance and transparency required by corporate IT Teams and yet deliver the agility and flexibility needed by the business side of the organisation.
TANGERINE Customer Value Segmentation
Uncover where the financial value really sits in your customer base
“The Tangerine Customer Value Segmenter peels back the layers of blunt averages and received wisdoms that may surround your current understanding of how value is distributed in your customer base. It challenges, or at least refines, anecdotes like “we have the same 80:20 split as everyone else” or “we are only losing about 1% of our customer base each year”.
© 2020 Primary Customer Data. All Rights Reserved. | Privacy Policy